Hello, Gorgeous!

We are pleased to announce the newest member of our DSS family, Tutu Moi! 

Rebecca Shady, the founder and designer of Tutu Moi, has brought her creative background as a dancer to her professional expertise resulting in cornering the market as the authority of the designer tutu. She flawlessly balances a vintage appeal with modern notes making her styled tutu a desired staple in everyone's closet. 

Get to know Rebecca and her carefully crafted brand further through these insightful excerpts from her blog Q&A..

"We take a classic silhouette but allow for a modern fit so that the skirts are relevant to today's styles.  This allows our customers to take a tutu and make it their own, no matter the style or the occasion."
"A tutu is timeless and morphs you into whatever state of mind you're in."
"To this day, I'm usually wearing a 'new' piece with something I've had in my closet for years.   I tend to purchase things that will age well and will easily pair with more than one item I already have.  And that's definitely one reason I have such an affinity for the tutu."
"I challenge most customers to try our tutus with something they would typically wear, something that is already in their closet - like one of their favorite tanks, or that staple leather jacket you've had for years.  Make it fun, but keep it YOU." 
"We've got styles for every body shape and for each style, the silhouette that the tulle creates flatters different body shapes.  But all our styles accentuate your waist and are the most flattering styles for most women's shape.  Tried and true, timeless skirt silhouettes are the inspiration for each of our styles."
"How would you describe your personal style?" "Timeless." 


DSS is very excited to welcome Tutu Moi as part of our team. We cannot wait to see how we can work with Rebecca to make her unique brand grow even further. You can read the full interview with Rebecca Shady on her blog featured below. 



Valentine's Gift Guide

With only a week to plan something special for the one you cherish, DSS has your S.O. covered... 

The Sercy Studio Valentine's Keychain

Breathless Paper Co. Kiss Card

 The Sercy Studio Blessing Beads

The Sercy Studio Blessing Beads

Honeycomb Studio Gold Ring Holder 

Heirloomed Collection Love Letter 

Heirloomed Collection Oyster Ring Dish 

Breathless Paper Co. Valentine's Card 


Check into our Instagram page @deepsouthsocial Monday, Feb. 8th at 8pm through Thursday, Feb. 11th at Midnight for our Valentine's Day Loop Giveaway! One lucky participant will win this special Deep South Social bundle! 

From left clockwise: Breathless Paper Co, The Sercy Studio, Honeycomb Studio, and Heirloomed Collection 

Meet the Owner

Furniture from urbancottageatlanta.com 

Gail Silverstein, the owner and operator of Urban Cottage, reflected to Deep South Social the insights of owning her own small business with her daughter over the past eighteen years. The creative lifestyle boutique nestled in Virginia Highlands is know for offering a cozy atmosphere for selling unique homeware and gifts created by local artists and craftsmen. 


What inspired you to start Urban Cottage? How did you decide on the name?

I have always loved home decor and making my surroundings comfortable. As far back as I can remember whether it was watching my mom make our house a home or sewing drapes in college, I was involved in making interior spaces "home". And when it came to choosing the name, it was easy. It was a cottage in the city. So, hence Urban Cottage.

Accessories from urbancottageatlanta.com 

What do you love about being a shop owner? Is there anything you don’t like?

What I like about owning a shop is I get to do what I like for the most part. And I love watching it grow. But the most gratifying part is developing long-standing relations with customers who come back over our 18 years and sometimes bring their children who are now building their homes. It is a good feeling to know they are loyal and appreciate our sincere efforts to maintain our integrity and give outstanding customer service. We are a family business and that is utmost importance to us.

Kitchen from urbancottageatlanta.com 

What are your top five favorite product categories to pick out?

I truly love tabletop. Our categories have expanded since moving to Virginia Highlands so it has been fun to expand this area. Besides tabletop, furnishings and lighting is another favorite along with books. I enjoy perusing through the books before ordering and making sure the illustrations show well.

Tabletop from urbancottageatlanta.com

What do you want to share about Urban Cottage?

Urban Cottage is definitely a labor of love. Over the past 18 years we have weathered ups and downs. It has definitely evolved from our "little cottage" in Buckhead. Our items have expanded as well as our services; our interior design service has grown as well as our customer base. Urban Cottage's parent company uses old barn wood to create beautiful pieces of furniture as well as picture frames and other items. We have local carpenters and metal workers who create custom pieces.

Barnwood Frames from @urban_cottage_inc Instagram

What are the ‘goals’ for your brand and where do you see Urban Cottage in the next couple of years?

We have and will continue to increase our “Kids” section. We hope that more people will come to know that this family business is worthy of receiving their business.

"Urban Cottage Kids" from @urban_cottage_inc 

Why do you carry southern made and designed goods? What is your favorite southern food, recipe, or town?

We love carrying southern made goods, because we support local and other small businesses. And we want to support these creators. Charleston, SC is my favorite southern spot. It offers so much history and culture. Plus it is by the water, a real love of mine.

Exterior of UC

Urban Cottage is a fantastic venue for not only selling one of a kind items, but also a place for other small-businesses to come together and find support. It is exciting to see mature businesses still evolving and planning for the future like Urban Cottage. It is no wonder Urban Cottage has become a staple in so many people's lives. 

Website: www.urbancottageatlanta.com
998 North Highland Avenue
Atlanta, GA30306

Deck the Halls

With the heat of Summer, it might be hard to have the holidays on the brain already but in the retail world there's no better time.

Here are a few of our favorites for the holidays this year!

sercy ornaments
merry christmas yall
peace love joy card
burlap santa sack
honeycomb ornaments
advent calendar
two turtledoves
cross blessing beads

Angel + cross ornaments and cross blessing beads by The Sercy Studio / Ceramic heirloom holiday ornaments + two turtle doves by Honeycomb Studio / Holiday tea towels + burlap santa sack by heirloomed / Merry Christmas Y'all napkins and Peace Love Joy cards by Breathless Paper Co.